Gen Z SHIFTS Values – Success REDEFINED?

Gen Z is redefining success and lifestyle choices amidst a world of rapid changes, yet their identity continues to evolve under the weight of societal pressures.

At a Glance

  • Gen Z demonstrates increasing social awareness and evolving perspectives on mental health.
  • Alcohol and vaping use decline as lifestyle shifts toward healthier practices.
  • Financial insecurity and climate anxiety are predominant concerns.
  • Purpose-driven careers and work-life balance are priorities.

Gen Z’s Social and Mental Landscape

The Gen Z Wellbeing Index 2025 signifies a generational identity shift driven by social engagement and mental health awareness. Emerging from a broad survey, this demographic is reimagining what it means to succeed in today’s rapidly changing world. Issues like climate action and political rhetoric have heightened stress levels, while economic anxieties loom large as they strive for financial security and well-being.

Deloitte’s 2024 survey involving nearly 23,000 respondents across 44 countries captures these concerns, highlighting significant factors such as stress from AI progression, political divides, and economic shifts. Gen Z’s response is to advocate vigorously for change, illustrating a stronger sense of purpose than previous generations. This informs their life choices, including a noticeable retreat from substance use in favor of healthier alternatives and community-centered activities.

Economic and Career Perspectives

Despite financial challenges, Gen Z shows increasing economic optimism. They maintain an expectation of personal financial improvement, even while living paycheck to paycheck. The drive for purpose within Gen Z and Millennials is evident as many reject opportunities that lack value alignment. This generational shift necessitates a reconsideration by employers, who are increasingly tasked with delivering meaningful work, flexibility, and sustainable practices.

“Gen Zs and millennials are increasingly likely to turn down assignments or employers that don’t align with their personal values—half of Gen Zs (50%) and just over four in 10 millennials (43%) have rejected assignments.” – Deloitte.

This shift towards value-aligned careers is accompanied by a call for adequate training to equip Gen Z for future workplace demands including Artificial Intelligence integration. However, many young individuals express uncertainty about AI, indicating an urgent need for comprehensive education and reskilling programs.

Future Prospects and External Stresses

Gen Z’s resolute nature is further evidenced by their adaptability to constantly changing circumstances—a recurring theme as industries evolve. Their pragmatic approach questions established norms while seeking self-agency in a world rife with challenges such as social, political, and technological changes.

“Figuring out their future in particular continues to be the most widespread problem for youth. As industries and technology are evolving and the cost of living stays high, many Gen Zs are feeling even more pressure to make the right decisions about their future.” – Will Stubley.

Navigating persistent external issues like inequality, political divides, and climate change, Gen Z supports initiatives aimed at fostering a better tomorrow. They view the predictable challenges as a gateway not just to innovation but to resiliently redefine their role in a burgeoning global landscape.