In a controversial move, Neiman Marcus has renamed its long-standing Christmas catalog, now referring to it as “The Holiday Book.” The luxury retailer claims the change promotes inclusivity, but many Christians see it as part of a larger trend to remove Christmas from mainstream culture. The shift has drawn criticism from those who believe companies are abandoning their traditions to appear more politically correct.
The company’s spokesperson explained that the rebranding was intended to welcome a diverse range of customers. However, the absence of “Christmas” has left many feeling that the company is distancing itself from the holiday’s Christian origins. The catalog still features luxury goods across more than 100 pages, but critics argue that the company is turning its back on its roots.
Chief Brand Officer Nabil Aliffi said the marketing strategy aims to create a magical shopping experience for customers. He noted that the campaign is inspired by the company’s early traditions and folklore. Despite these explanations, many believe that removing “Christmas” is just another attempt to avoid controversy by distancing the brand from Christian values.
Frustration has also emerged within the company. One employee told the New York Post that the CEO’s focus on diversity, equity, and inclusion (DEI) initiatives is hindering business growth. They warned that this emphasis could endanger the company’s success and the employees’ job security.
Another employee expressed disappointment, stating that staff were not informed of the rebranding decision in advance and only learned about it through the news. This employee argued that the change was influenced by personal beliefs rather than the needs of the business.
For Christians who feel their traditions are being erased, supporting businesses that respect Christmas may be the solution. If Neiman Marcus continues down this path, many customers could decide to shop elsewhere.