Pharmaceutical giant Pfizer is now teamed up with Marvel Comics to release the “Everyday Heroes” publication encouraging readers to get its COVID-19 booster.
The digital comic collaboration was announced last week by Pfizer, which said in a statement that the custom production spotlights the Avengers. The superhero team is in a fight to “protect their community.”
Pfizer tweeted that when Ultron — who is the villain portraying the coronavirus — keeps coming back and wreaking havoc, “people can protect themselves by staying up to date with COVID-19 vaccinations.”
The rollout for the newest jab has been slow, and some surveys show that two-thirds of U.S. adults have no intention of getting the updated booster.
WOW: Pfizer ran a paid vaccine promotion that tells children to go a website to view a @Marvel comic book that advertises their vaccines.
This shocking advertisement targeting minors should be illegal. https://t.co/NauMFPe1ZG
— Dr. Simone Gold (@drsimonegold) October 5, 2022
The story in the digital comic revolves around a grandfather waiting for his booster shot at a medical facility that is attacked by the villain Ultron. The robot comes back different and stronger each time as the newest strains of COVID.
Captain America stands up to Ultron but is nearly defeated before Iron Man, representative of the latest Pfizer booster shot, shows up to save the day with a cannon that blasts Ultron up into the air.
In closing, the grateful grandfather explains that even the Avengers need to keep adapting and changing, like updated vaccines, to be able to fight off Ultron. Each of the Avengers, by the way, mirrors one of Pfizer’s shots against COVID-19.
One critic, former University of East Anglia microbiologist Dr. David Livermore, described his reaction to the team-up as “deeply saddened.” He noted that the entire stunt appeared aimed at children who “are at virtually zero risk of developing severe COVID.”
Rather, he explained, propaganda strips aimed at the very young are “ethically dubious in the extreme.”
Dr. Livermore added that this type of publicity targets those who do not have sufficient knowledge of “complex immunology and vaccinology” to make an informed decision.
It is disturbing to see the results of a partnership between corporate and indirect government propaganda aimed at the very young, especially concerning personal medical decisions. Pfizer should stick to medicine, and Marvel is best suited for fantasy.