The Washington Commanders have confirmed that they will not return to their former “Redskins” name, a move that has disappointed some loyal fans. Marketing executive Patrick Arthur explained the decision to The Washington Post, saying the team is committed to its new identity, even though it understands the feelings of those who have distanced themselves.
In 2020, amid the national unrest that swept across the country, the Redskins name was retired after nearly 90 years, driven by activists and corporate pressure. Although many Native Americans, including 90% surveyed, reportedly had no issue with the original brand, the team moved forward with the rebrand to avoid controversy. Arthur made it clear that this change is permanent. “We’re not going back to the old name,” he stated.
Despite the name change, the Commanders still aim to honor their heritage. Arthur pointed out that while the name won’t return, traditions will continue, and fans are welcome back whenever they are ready. He added, “We would love to have them back when they’re ready,” acknowledging the divide that still exists among the fan base.
Efforts to restore the Redskins name have persisted, particularly with the involvement of the Native American Guardians Association (NAGA) and the family of Blackfeet Chief John Two Guns White Calf, who inspired the original logo. They have joined fans in calling for a return to the old name and symbol, but the team’s leadership, including Magic Johnson and Mitchell Rales, appears determined not to revisit the controversy.
As part of their efforts to maintain a connection to the past, the team will retire Darrell Green’s number in a game against the Carolina Panthers. However, some fans feel the erasure of the Redskins brand has diluted the team’s legacy, even as new traditions emerge.
