Planet Fitness is experiencing major consequences after canceling the membership of an Alaska woman who called out the gym’s policy of allowing men in the women’s locker room and photographed him as he was shaving. The gym chain’s market value has lost a whopping $400 million.
Just canceled my Planet Fitness membership. Vote with your wallet. A simple thing to do. pic.twitter.com/ssFQmj2btI
— Joel Berry (@JoelWBerry) March 22, 2024
In just a matter of days, Planet Fitness’ market value went from $5.3 billion to $4.9 billion.
Patricia Silva, the woman responsible for the news that caused the multi-million dollar loss, shared a video that has since gone viral explaining what she had witnessed. She reported that a girl as young as 12 years old was in a towel looking horrified as a grown man who claimed to be a woman was in the locker room shaving.
UPDATE: The woman who exposed a man shaving in an Alaska Planet Fitness women's locker room with a 12-year-old present just had her membership revoked.
Why is @PlanetFitness prioritizing a man with a p*nis using a woman's private space over women's and girls' safety? https://t.co/2WLOzdpf3J pic.twitter.com/XVg6h8pGlA
— Libs of TikTok (@libsoftiktok) March 14, 2024
The company claimed “inclusion” at the expense of women everywhere.
“As the home of the Judgement Free Zone, Planet Fitness is committed to creating an inclusive environment,” said Chief Corporate Affairs Officer McCall Gosselin.
“Our gender identity non-discrimination policy states that members and guests may use the gym facilities that best align with their sincere, self-reported gender identity. The member who posted on social media violated our mobile device policy that prohibits taking photos of individuals in the locker room, which resulted in their membership being terminated.”
Silva stated in her video that she took photos of the man because she believed that it was a “safety” issue.
By the sound of Planet Fitness’ policy, they’re okay with women feeling unsafe in their facilities. Had Silva not photographed the man shaving in the women’s locker room, critics might have claimed that she was making the whole thing up.
As soon as conservative watchdog Libs of TikTok posted Silva’s ordeal on X, many gym-goers started canceling their memberships. No one can blame them for not wanting to spend their hard-earned money on a company that treats women like they are inferior to men and don’t deserve to feel safe.
This man canceled his Planet Fitness membership and told the manager it’s because they allow and defend men in women’s locker rooms. The manager said he can’t put that as the reason.
Planet Fitness is now covering up membership cancelations! pic.twitter.com/CtbqtIQPjb
— Libs of TikTok (@libsoftiktok) March 22, 2024
Instead of protecting women, Planet Fitness decided to remain “woke,” resulting in them going “broke,” the same lesson that beer giant Bud Light had to learn. As the news of the gym’s inclusiveness starts to spread, they are expected to lose even more money.
